WASHINGTON HUSKIES
DESIGN
2022 WASHINGTON
HUSKIES FOOTBALL
Washington Football had a unique year in 2022.
After coming off a disappointing prior season,
a new coaching staff was taking over, led by Kalen
DeBoer. With his staff came a new culture, new
identities and a reset for the program that is backed
by years worth of tradition.
This is my take on a historic Washington program,
remixed with the fiery energy that you see when the
offense takes the field. I merged elements from the
past, and integrated them with new traditions from
the 2022 team.
With the help of our entire team in Football and
Washington Athletics, including our freelancer
Robbie Poulain, this new brand identity was made to represent Washington. This brand stood through the fresh start of the 2022 season, and hopefully includes
timeless elements that will live on for seasons to
come.
GAME DAY POSTS
I created and updated content to post on social
media during our Washington Husky Game Days.
This content would go out the start of Saturday,
and through the entire game to inform fans of
game time, where to watch and scores. This
graphics package was skinned for home and
away games depending on our uniform color
schemes.
WASHINGTON ACHIEVEMENTS
I created social graphics to show off the achievements of our players, and the program itself. These posts range from statistical highlights to content celebrating our NFL alumni.
HUSKIES SENIOR WALL
One of my favorite projects this past season was creating a physical senior wall to celebrate our student-athletes in their senior year at the University of Washington. This wall installation sits in our lobby at Husky Stadium, and will be updated with many more seniors for years to come. This piece helps recognize the time dedicated to the Washington program from these students, and pride of having our players return year after year.
This is a long piece that was measured and cut into tiles. From the left perspective, the tiles spell out Washington Football, and our iconic "W" logo. Looking at it from the right side, every single senior from the 2022 football season is laid out with their name and position. Finally, if you are facing the installation straight on, you see the "W" logo and our players.
GAME WEEK MOVIE POSTER SPOOFS
For our game week announcements this season, we decided to have some fun and put our players into some of their favorite movies. We made these
poster spoofs as a fun way to give information on game time, and programming schedules.
This definitely was a fun project as it was outside of our normal branding for the season, and it became a trending topic every Monday. The players loved to see themselves on these posters, and fans would look forward to a new movie every week. Some would try to guess the movie on social media based on the environment of the game, and many would reply with gifs or clips from the film. This generated a spike in social media interactions every Monday evening, as fans celebrated the upcoming week.
ADIDAS STRATEGY UNIFORMS
Over the summer, we got a sneak peak of the 2022 alternate uniforms by Adidas for the football season. We used a player to model them and set up a photoshoot to produce assets for Adidas' national debut of their jersey campaign release with all their affiliated schools.
With Washington's white and gold jersey, I setup lights for our model against a white backdrop. Our purpose was to create a clean setting to make the gold really pop.
NFL DRAFT - PRO DAWGS
I created digital content for the NFL Draft, including a couple of physical cards that were used to represent Washington Football's footprint in the NFL. With the help of videographer, Charles Johnson, we produced motion graphics to play whenever a Husky was selected in the 2022 NFL Draft.